JOB AND MONEY

Radwańska’s victory spurs nearly PLN 9 mln worth of media coverage

Radwańska’s victory spurs nearly PLN 9 mln worth of media coverage

The Sunday triumph of tennis champ Agnieszka Radwańska in the WTA Finals in Singapore generated 1,600 articles in the media.

As the PressService Media Monitoring analysis reveals, the 26-year-old’s defeat of former Wimbledon title-holder Petra Kvitova drew an audience of 1.06 million.

The media coverage that followed on Sunday and Monday accounted for 1,100 articles online, around 200 radio spots, and some 100 mentions on TV and in the press.

Radwańska’s greatest triumph yet also caused a stir on social networking websites, generating 5,100 articles on Facebook and 3,500 tweets. The net worth of the overall publicity is estimated at PLN 8.8 million (over EUR 2 million). (aba/rk)

thenews

 

Chcesz na bieżąco czytać o wydarzeniach w UK? Pobierz aplikację Polish Express News na Androida i iOS.
Materiał chroniony prawem autorskim. Kopiowanie i publikowanie wyłącznie za zgodą wydawcy.


Podobne artykuły

Face Value: The Business of Beauty

Face Value: The Business of Beauty

When it comes to cosmetics, Dr. Irena Eris knows how to make people look and feel beautiful. A driving force in the Polish beauty business - with numerous high-tech factories, an arsenal of top-quality...

Defence Minister: Poland must rebuild army and economy

Defence Minister: Poland must rebuild army and economy

Poland should concentrate on building a stronger nation, military and economy, Defence Minister Antoni Macierewicz said on Sunday

Polish Express helps Poles get on the property ladder in the UK!

Polish Express helps Poles get on the property ladder in the UK!

In some areas of the UK, Poles form a fifth of all property buyers with some of them buying a second or a third property.

Tomasz Kmiecik

Tomasz Kmiecik will no longer be running ZETHA MEDIA independently

Tomasz Kmiecik – a co-founder and president of the board decided that he will no longer be running ZETHA MEDIA publishing house – the brand which owns the most powerful Polish media in the United Kingdom,...

Lewandowski and Krychowiak nominated for UEFA 'Team of the Year'

Lewandowski and Krychowiak nominated for UEFA "Team of the Year"

Polish stars Robert Lewandowski and Grzegorz Krychowiak have both been nominated for UEFA's 'Team of the Year'.

Polish workers dominate British job market 2012 figures

Polish workers dominate British job market 2012 figures

There are around a million Poles in the UK according to official estimates with possibly at least 50% more. Recently revealed figures suggest, that Poles are making up the highest proportion of the local...

The 10 WORST employers in the UK – check out how YOUR employer rates!

The 10 WORST employers in the UK – check out how YOUR employer rates!

We all complain about our bosses – we tend to perceive them as born evil, true monsters preying on our labour in exchange for poor wages. But are we really so unfortunate? It appears that others do have...

President signs minimum wage bill

President signs minimum wage bill

Polish president Andrzej Duda has signed a bill whereby the country’s minimum wage will be set at PLN 12 (EUR 2.73) an hour from 2017. The new rules will apply to casual and self-employed workers. According...