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Polish ice cream giant Grycan taking off in China

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Polish ice cream giant Grycan taking off in China

The owner of Polish ice cream firm Grycan has enthused that China is among the countries where his company is taking off.

Zbigniew Grycan told the Rzeczpospolita daily that his firm has witnessed ''dynamic growth'' over the last two years on ten markets in Europe and Asia.

"This is happening on the Chinese market, among others," he noted.

"We believe that this situation will continue over the next few years."

Grycan stressed that rather than providing ice cream for other brands, he is focusing on building recognition of his own company.

"This is a much more difficult task, and one that requires careful selection," he added.

Besides exporting tubs of ice cream, Grycan also has a network of close to 130 ice cream parlours. The vast majority are in Poland, although the firm recently opened two in the Czech Republic.

Zbigniew Grycan says that he is currently looking into new proposals both for the Czech market and others.

thenews

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